A. Develop marketing initiatives to expand customer base and to optimize sales.B. Undertaking promotional activities to ensuring brand visibility and awareness in metro Markets.C. Implementation & evaluation of consumer promotions for all new product concepts.D. To manage the marketing department budgetE. Designing and producing marketing collateralsF. Executing tie-ups, Promotional Activities and events in up metro marketsG. Oversee corporate communications and other business development activities (ref:updazz.com)