Position: MARKETING HEAD Location: Muthoot Automotive Division, Kochi, Kerala Brands to Handle: Jaguar Land Rover, Tata, Honda Cars, Honda Two wheelers, Yamaha Two wheelers Automotive Experience will be an added advantage. Qualifications and Skills: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field Proven work experience as a Marketing Manager (including digital) or a similar role. In-depth knowledge of digital marketing trends, best practices, and emerging technologies. Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software. Strong analytical skills and the ability to interpret data and make data-driven decisions. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Creative mind-set and the ability to think outside the box to create innovative marketing campaigns. Strong project management skills and the ability to handle multiple projects simultaneously. Up-to-date with the latest industry trends, digital marketing news, and best practices. Key Responsibilities: Strategy Development: Develop comprehensive marketing strategies aligned with overall business goals and objectives. Identify target audiences, market trends, and competitor analysis to create effective marketing plans. Content Marketing: Oversee the creation and distribution of engaging and relevant content across various digital platforms, including websites, blogs, social media, and email marketing. Ensure content is optimized for SEO and designed to resonate with the target audience. Search Engine Optimization (SEO): Monitor and improve the company's online visibility and organic search rankings through effective SEO techniques. Stay up-to-date with SEO best practices and algorithm changes to implement optimization strategies. Paid Advertising: Manage digital advertising campaigns, including pay-per-click (PPC) ads, display ads, social media ads, and other paid media channels. Optimize ad performance to achieve maximum ROI and lead generation. Social Media Marketing: Oversee the company's social media presence, create engaging content, and interact with followers to build a strong online community. Leverage social media platforms for brand awareness, customer engagement, and lead generation. Email Marketing: Develop and execute email marketing campaigns, including newsletter creation, lead nurturing, and promotional emails. Analyse email performance and optimize campaigns for better results. Website Management: Work closely with the web development team to ensure the company's website is up-to-date, user-friendly, and optimized for conversions. Use web analytics to track website performance and identify areas for improvement. Data Analysis and Reporting: Analyse the effectiveness of digital marketing campaigns, using various analytics tools and KPIs. Prepare regular reports and presentations for stakeholders, highlighting key performance metrics and insights. Budget Management: Manage the marketing budget, ensuring cost-effectiveness and efficient allocation of resources. Collaborate with other departments, such as sales, product, and creative teams, to align marketing efforts with overall business objectives.