liaising with, and answering inquiries from media, individuals, and other organizations, often via telephone and email Researching, writing, and distributing press releases to targeted media Collating and analysing media coverage Writing and editing in-house magazines, case studies, speeches, articles, and annual reports Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs Devising and coordinating photo opportunities Organizing events including press conferences, exhibitions, open days, and press tours Maintaining and updating information on the organization's website Managing and updating information and engaging with users on social media sites such as Twitter and Facebook Sourcing and managing speaking and sponsorship opportunities Commissioning market research Fostering community relations through events such as open days and involvement in community initiatives