Assistant Marketing Manager, Consumer Marketing
Trusted Media Brands
- Gurgaon, Haryana
- Permanent
- Full-time
- Work with manager to setup campaigns, execute and provide campaign reporting, managing the campaign timeline and creative tickets via JIRA
- Manage promotional back-end operations which includes keycode, promo grid and component creation for magazine and book campaigns
- Perform as needed campaign analysis, creating hypotheses and optimization opportunities for future campaigns - Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects
- Monitor and manage campaign analytics including performance tracking, summarize information without errors, supporting all direct mail and x-sell activity across magazine and book product lines
- Prepare campaign / monthly reporting and re-forecasting of campaign results as needed
- Collaborate actively with broader marketing and creative teams to ensure successful execution of day-to-day activities and campaigns
- Participate in departmental or cross-team meetings to communicate results and issues
- Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulas and data filters
- BA (Marketing or Business Administration) required
- 3-4+ years’ experience in Consumer Marketing as an analyst or marketer.
- Prior media and/or subscription experience is preferred but not required.
- Experience with campaign performance analytics such as but not limited to variance to plan analysis, Indices / test result analysis and Profit / LTV analysis.
- Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
- An ability to prioritize and organize issues / projects for self, internal team, and external partners
- Excellent written and verbal communication skills, as well as presentation skills and ability to effectively collaborate
- Strong attention to detail is a must and ability to catch errors
- Experience in Google Analytics, Looker, and any BI tool a plus
- Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint
- Comprehensive Time Off policies
- Maternity and Paternity Time off
- Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
- Access to Mental Health Reimbursement
- Annual Sport reimbursement and Home office reimbursement
- Office with in-house kitchenette